Editorial Guidelines: Ultimate Guide on top Tier Content

Editorial Guidelines

Last updated: July 31, 2024

Editorial Guidelines: We Write for Our Readers for ease

We Write for Our Readers

Our audience: Passionate indoor gardeners, from beginners to experts What they want:

Practical tips, inspiration, and solutions for common problems

Key points:

  • We use a friendly, conversational tone
  • We avoid jargon – we explain technical terms simply
  • We address readers directly (“you” and “your”)

Our Post Structure

Our Post Structure

We follow this format for all blog posts:

  • Catchy title (we include main keyword)
  • Brief intro (we hook the reader)
  • Main content (we use subheadings)
  • Conclusion with a call-to-action

Content Types We Love

Content Types We Love
  • How-to guides
  • Plant profiles
  • Problem-solving articles
  • Product reviews
  • Seasonal tips

We Make It Visual

We Make It Visual

We include at least 2-3 high-quality images per post. Options:

  • Our own photos
  • Infographics
  • Diagrams

We always credit all images properly!

Length and Formatting

Length and Formatting
  • We aim for 1500-2500 words per post
  • We use short paragraphs (2-3 sentences max)
  • We include bullet points and numbered lists
  • We bold important points

We’re Accurate and Helpful

We are Accurate and Helpful
  • We fact-check all information
  • We link to reputable sources
  • We update old posts when info changes
  • We respond to reader questions in comments

SEO Basics We Follow

SEO Basics We Follow
  • We include main keyword in title, first paragraph, and 1-2 subheadings
  • We use related keywords naturally throughout
  • We write a meta description (150-160 characters)

We Engage the Community

We Engage the Community
  • We end posts with a question to encourage comments
  • We share our own experiences
  • We invite readers to share their tips

Our Posting Schedule

Our Posting Schedule
  • We publish new content every Tuesday and Friday.
  • We plan accordingly!

Before We Submit

Before We Submit
  • We proofread for spelling and grammar
  • We check formatting (subheadings, lists, etc.)
  • We ensure all links work
  • We add alt text to images

Remember, we’re here to help our readers grow beautiful indoor gardens. And also read our privacy Policy and terms and conditions for how we use our standard. We let our passion shine through in our writing!